The Didactic Culture in the Faculty Performance in Higher Education: The Case of a Business School in Brazil

The objective of this study was to analyze how Didactic Culture influences the faculty performance in a business administration program. In order to achieve that goal, it was necessary to create the concept of Didactic Culture. The instrument used for data collection was the in-depth interview. The research problem: How does didactic culture influence teacher performance in a business administration program? Content analysis was used for the processing of information. The population chosen to participate in this research was the faculty of the business administration program of the Business School of a large private higher education institution in Brazil. Fourteen professors were interviewed. The results of this research reveal that the didactic culture influences the teaching performance of professors in business administration programs as they develop and implement activities related to the improvement of the teaching and learning process.